Information Centre

Privacy Policy

At Fires and Surrounds Ltd, we are committed to keeping your personal data safe, secure and maintaining the trust and confidence of both customers and visitors to our website.

Fires and Surrounds do not rent, trade, sell email lists or personal data with other companies and businesses. In this Privacy Policy, we have provided information on when and why we collect your personal information and when and why we may share it. 

As part of the buying process, we collect and store the following information

  • title and full name
  • billing address and shipping address
  • a telephone number and alternative number
  • email address

We store this information to fulfil our obligations in providing customers with products and services. We may call customers after delivery to gain feedback and satisfaction on their purchase and in the case of colour samples to offer assistance purchasing a fire surround.

We do not share your information with any third party organisations for marketing purposes. 

We will only disclose personal information to other organisations to facilitate the progress of your order, including our suppliers, manufacturers and delivery companies. All third party processors acting on our behalf process your data following instructions from us, they fully comply with this privacy notice, the data protection laws and any other appropriate confidentiality and security measures.

We do not collect credit or debit card details we merely provide the mechanism to collect the data, and it is never stored in our systems.

We do record some phone calls for training purposes; this is to help us improve the quality of our customer services and to deal with any queries or complaints.

We only keep customer’s data as long as required to fulfil our regulatory and legal obligations. 

Under GDPR you are entitled to view, amend or delete any personal data that we hold from our systems. Please note that there may be times when we cannot remove data where there is a statutory minimum term to enable us to meet our legal obligations.

You may create an account on our website to save products to a wish list and review current and previous orders; you will need a user id and password to access this data. It is the user’s responsibility to keep the password safe and not disclose it to any third party. We cannot accept responsibility if a third party obtains this information and accesses your account. If your password is compromised, you need to inform us about this as soon as possible. If you wish to delete your account, then please contact us, and we can facilitate this for you.


Should you wish to exercise any rights using the Data Protection Legislation, then please contact our Data Protection Officer at Fires and Surrounds Ltd, Suite 6 Quebec Street, Wellington Mills, Elland, HX5 9AS, or call 01422 250 723


Cookie Policy

When someone visits, we use Google Analytics to collect standard log information which gives us details of visitor behaviour patterns. This information is anonymous and does not identify anyone. We also use Cookies to enhance the experience of visitors to our website, and further information can be found by reading below.


  1. How we use cookies
    A cookie is a small file which asks permission to be placed on your computer's hard drive. The file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

    We use traffic log cookies to identify which pages are being used. This helps us analyse data about webpage traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

    Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

    You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.
  2. Cookies we collect
    _ga, _gid, _gat, _gw, _gs, _gu (Google Services, including analytics)
    _FiresAndSurrounds_session (Session token)
    guest_token (User token when logged out)
    remember_spree_user_token (User token when logged in)
    _product_item_size (The size of product thumbnails)
  3. Links to other websites
    Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question. 


If you believe that any information we are holding on you is incorrect or incomplete, please write to us or call us as soon as possible, and we will promptly correct any information found to be incorrect.

Fires and Surrounds may change our Privacy Policy and Cookie Policy from time to time by updating this page. You should check this page to ensure that you are happy with any changes.